Solo Attorney Marketing Strategies

Solo attorneys – regardless of practice area – need to approach marketing differently than law firms with multiple lawyers, practice areas, or locations. Starting with a reasonable budget is essential, but it’s more important to know what channels you should invest in first. Do you have an appropriate (mobile-first) website? Do you have enough content that explains what you do and who you are? Are you ready for an quick influx of new leads from a small but focused advertising campaign?