SEO for Law Firms
Optimize for Leads, Not Search Engines
Investing in Long-Term Success
There are many different types and levels of SEO. Technical SEO can relate to your website’s infrastructure. Off-Site SEO typically refers to link-building, citation-building, hosting configurations, caching and CDNs. Then there’s on-site content development, content optimization, schema implementation, user experience improvements and conversion optimization.
However you approach it, SEO is a long term strategy with the goal to build a foundation that provides “free” organic returns for years to come. SEO will never be “done” but once you complete certain projects, you don’t have to keep paying like you would for advertising.