Advertising for Law Firms

Campaigns Designed Around ROI

Investing in Growth

Attorneys who are serious about establishing a consistent marketing channel, or quickly growing their new leads per month, should take a serious look at digital advertising.

With so many campaign types, bidding strategies, ad formats, and targeting options, your law firm can get the right message in front of the right people, at the right time.


Just as an airplane needs a pilot, your ad platforms need a controller. We know which levers to pull at what time in order to maximize performance and generate consistent, high-quality leads.


Our advertising and campaign strategies allow your firm to minimize waste and maximize profits. It's not about impressions and clicks, it's about leads, clients and profits.


Advertising is one of the best marketing channels for scalability and growth. Once you have an acceptable ROI, you can start thinking about expanding your reach.

When, Where & How your Firm Shows Up

Goal-Focused Strategies

Paid Search

Pay-per-click (PPC) advertising with Google Ads and Microsoft Advertising. Get your firm ahead of the competition and in front of new leads.

Local Services Ads

Law firms that are "Google Screened" only pay when someone contacts you. Get verified, pick your case types, set a budget, and go!

Brand Awareness

Display & video campaigns are the digital versions of billboards and TV commercials. Stay top of mind with top of funnel advertising.

Some important FAQ's

Things You Should Think About

You do! All accounts, campaigns, and data belong to your law firm. We’ll make sure you have full ownership, and we’ll simply request access.

That depends on 3 things:

  1. What are your practice areas?
  2. Where are you located?
  3. How aggressive do you want to be?

Advertising for Personal Injury in New York is much different than Immigration in Austin.

SEO and PPC for lawyers are two very different things. One isn’t necessarily better than the other, but PPC usually produces results much sooner. SEO is a long term strategy that could take years to get right, while a strong PPC campaign can be up and running within days.

Before we launch any campaigns, we make sure to track all conversions across your website. You’ll be able to see how many forms were filled out, how many phone calls you recieved, and most importantly, what your cost-per-lead is for each campaign.

Google Ads is our primary focus, which allows us to advertise on Google Search, Google Maps, YouTube, and the Google Display Network. We also work with Microsoft Advertising for Bing Search and Facebook Ads for social marketing.

Yes, but it varies. Every geography and practice area combination has a minimum level of ad spend required to be successful.

The smallest law firms in the smallest markets should be willing to invest around $1,000/month in advertising.

Absolutely! Budgets aren’t permanent, and conversations around monthly budgets should happen regularly.

Increase, decrease or move budget as needed.

We get it – not all relationships last forever. We don’t lock clients into annual contracts, and we’ll be happy to help offboard all your accounts and tools if you decide to part ways. No hard feelings.