Reviews are an important part of your law firm’s brand identity. How to clients feel about working with you? You can say you treat clients like family, but what if they don’t feel the same? Monitoring your reviews across multiple websites is a great way to keep a finger on the pulse of your law firm’s performance and customer service. If someone leaves a negative review, you’ll be notified and have an opportunity to fix the situation. How you handle the negative review is up to you – leave a reply, or contact the client and see if there’s anything you can do to fix the situation they are upset about.