Paid Search
Advertising for Law Firms
Be There When They Want to Talk
Paid search campaigns will get your law firm in front of potential clients the moment they’re looking for an attorney.
High-Intent Queries
Maximize Conversions
Campaigns built to target low-funnel, high-intent search queries will help your law firm show when people search on Google or Bing.
Mindful Exclusions
Minimize Waste
Negative keywords and other exclusions are just as important as setting targets and goals. Advertising done wrong can easily burn through your budget, but with the right parameters, your ad spend can go farther.
KPI's that matter
Crystal Clear Reports
Never again wonder “is it working?” With reporting founded on business metrics, you’ll understand the full picture without getting lost in the tiny details. You should be able to easily make decisions on whether your campaigns should be turned up if it’s working, or turned off if it’s not.
About Paid Search for Lawyers
Controllable. Scalable. Profitable.
Paid search advertising, more widely known as PPC, is a highly controllable marketing channel with flexible, yet precise targeting methods. Your firm can select specific practice areas, case types, locations, landing pages all while excluding aspects you want to avoid in order to generate new leads, sign more clients, and increase profitability.
PPC for law firms can effectively deliver high quality leads at a low cost-per-conversion. Law firms looking to generate leads quickly should take a serious look at advertising.
Why Lockside?
The team at Lockside Digital has managed millions of dollars of ad spend, and has experience with all types of law firms. We keep an eye forward and embrace the change as the current advertising landscape constantly shifts. We implement the latest and greatest tools as they become available, and prep accounts for the future. Our fully flexible strategies are tailored to best suit your firm’s current and future needs.
You own your accounts, so you have access to all the data you could ever want. However, it’s easy to get lost in the numbers. We don’t data-dump. Our reports showcase and focus on business metrics: How much did you spend? How many leads did that generate? What’s your ROI? How much of the market did you capture? How much profit was left on the table?
It’s not all about number of impressions or cost-per-click. While important for the campaign manager to make optimizations, it shouldn’t be as important to you, a business manager.
Detailed Reporting. Digestible Insights
The first thing we do before launching a campaign is to set up our reporting infrastructure. Tracking contact forms, chat leads, phone calls is not just important for reflection and analysis, but to feed data into computer learning algorithms. When the ad platforms know what works, your campaigns become more efficient.
Your firm will always have ownership of all your data, but we’ll make sure to highlight the most important metrics. It’s easy to get lost in the numbers. We don’t data-dump. Our reports showcase and focus on business metrics:
- How much did you spend?
- How many leads did that generate?
- What’s your ROI?
- How much of the market did you capture?
- How much profit was left on the table?
It’s not all about number of impressions or cost-per-click. While important for the campaign manager to make optimizations, it shouldn’t be as important to you, a business manager.