Brand Awareness
Advertising for Law Firms
Stay Top-of-Mind With Video & Display
Brand awareness campaigns are the digital counterparts of TV commercials, radio ads, and billboards.
Pre-Search Advertising
Brand awareness campaigns are designed to promote your law firm across your community so when people begin searching for an attorney, they recognize and remember your firm. If you’re looking to move up the funnel (away from paid search) and grow your firm’s reputation as a market leader, display and video ads on YouTube, Facebook, Instagram, and Google’s Discovery Feed are a fantastic opportunity.
With more controls and better insights than TV or Radio, you’ll see how far your ads reach and the results your campaigns generate.
Promoting Your Brand & Message
When people think of lawyers in your area, would they think of your firm? Do they know your logo? Do they know what cases you work on? Would they recognize your name if it were mixed with 10 other search results?
Brand awareness campaigns generate exposure, create name recognition, and lift your brand above other firms in the community. It gives you a chance to connect with potential clients before they even start searching for an attorney.
Who is Brand Awareness For?
Attorneys ready to take their firm to the next level can utilize brand awareness to reach their community and position their brand with specific messaging. Whether it’s a catchphrase, a jingle, a tagline, or a clever phone number, having something for people to remember you will grow your firm over time.
If you’re ready to commit to establishing or growing your reputation, brand awareness campaigns are the right choice. These are not short run campaigns, and their goal is not to generate leads in the near future. Name recognition and a trusted reputation take time to build. Focusing on top-funnel channels and delivering video and display ads on YouTube or Facebook allow you to get your name, logo, and message out there, so when people do need your services, you’re the first they think of.
Who should NOT run Brand Awareness campaigns?
Brand Awareness campaigns have the potential to provide serious returns over time, but you need to be able to survive long enough to see the returns. They will improve your visibility throughout the community, but you need to make sure you go after the low hanging fruit first.
You shouldn’t run brand awareness campaigns if you don’t have a well optimized, easy to use website. You shouldn’t launch a top-funnel low-intent campaign until you have a strategy to capture bottom-funnel high-intent users. You need to have the basic down before investing in the long term.
Who should NOT run Brand Awareness?
Brand Awareness campaigns have the potential to provide serious returns over time, but you need to be able to survive long enough to see the returns. They will improve your visibility throughout the community, but you need to make sure you go after the low hanging fruit first.
You shouldn’t run brand awareness campaigns if you don’t have a well optimized, easy to use website. You shouldn’t launch a top-funnel low-intent campaign until you have a strategy to capture bottom-funnel high-intent users. You need to have the basic down before investing in the long term.
Once you’ve got the basics down, then you can start expanding your reach.