Typical paid search advertising is pay-per-click, and anyone with a website can launch a campaign. With Google’s new Local Services Ads, they are helping your potential clients by performing background checks to make sure attorneys are who they say they are. If you’re legitimate, and your practice area is available, you can place much more visual ads above where you would see normal ads.

Better placement for you. Better experience for your clients. It’s really a win-win!

Furthermore, you don’t pay for clicks that may or may not end up converting on your website. You only pay if someone actually goes through the whole process and becomes a new lead.